Posts Tagged "esports"

How Fortnite put on a masterclass of COVID-curated content

May 11 2020

As a marketer, tech lover, and gaming enthusiast, it’s safe to say I’m in awe of Fortnite’s recent cross-platform ‘live show’. A…

eSports – Not just a one-way street to obesity

Jan 13 2017

Last year was a particularly good one for eSports. Despite many sports industry stakeholders continuing to muse over whether gaming actually constitutes…

What’s next for Esports, the Olympic Games?

Aug 16 2016

While basking with the rest of the nation in the glory of Team GB’s Olympic success in Rio (six golds in one…

The explosion of eSports – what are the wider implications?

Mar 24 2016

There’s no denying it – eSports are here, and they’re here in a big way. Working at a sports PR agency, I’ve…

When is a sport not a sport?

Sep 23 2015

Here at Performance Towers, there have been ongoing discussions for several months (normally over a pint at the pub to be totally…