Above observing the game itself, many sports fans enjoy watching the post match interviews, the podium celebrations and the press conferences, to…
Last year was a particularly good one for eSports. Despite many sports industry stakeholders continuing to muse over whether gaming actually constitutes…
While basking with the rest of the nation in the glory of Team GB’s Olympic success in Rio (six golds in one…
Contracts are commonplace in football. Barely a day goes by where we don’t hear about a new contract wrangle, or a football…
I still remember the first time I ever rang up an insurance company to get a quote. Gloating about the fact that…
So he’s back. Paul Pogba is back. Or as the marketing machine at Manchester United exclaimed at 59 minutes to kick-off of…
Recently, this New York Times article was shared around the agency as one worth reading. And it is. It looks at the…
I’ve never been so nervous in my life. I was standing there in red pen nine, ready to run, and the reality…
Working within the Sports Industry it is easy to become blasé about the number of privileged opportunities that our team is presented…