Citroën – Headis

The Brief

• Citroën wanted to activate their sponsorship of Arsenal to promote their new Air Bump technology
• Develop a campaign which delivered far-reaching non-auto, branded coverage

Insight

• Fans want to see their players in action, trying new things within a footballing remit
• HEADIS is an incredibly popular game online, with multiple videos going viral

Creative

• Create a bespoke, branded HEADIS table with Air Bump technology to ‘protect’ Arsenal players from scratches and bruises

Content

• Video of Arsenal players taking each other on in a HEADIS tournament
• Video interview organised with Hector Bellerin to gain additional coverage on Soccer AM

Delivery

• Sport & front-end news delivery
• Influencers invited on-site to try the challenge themselves, then share on social media