Performance Communications brings in Frisson Creative to bolster digital sports offering

Sports, Automotive & Technology specialist, Performance Communications has acquired a significant stake in Frisson Creative, a sports social content and influencer marketing agency, to enrich its digital capability for clients.

Frisson Creative specialises in social content, design, influencer campaigns and community management for live sporting events, brands and rights holders. Clients to date have included The  Alfred Dunhill Links Championship, Nissan, Crystal Palace F.C, Newbury Racecourse, St Andrews The Home of Golf and Oddschecker.

Founded in 2017, the agency also owns cricket social media brand, Crickshouts, and operates one of the biggest football social influencer networks in Europe.

Speaking of the move, Performance Communications co-founder, Andy Francis explained: “Many of the Frisson team have built their own successful social media channels, including some of the largest fan accounts in the country. As experienced content creators, their understanding of how to engage fans and build reach when devising and implementing activities for clients is invaluable.

“Pairing with Frisson will extend our scope of services, make us more digitally agile and round off a genuinely integrated offering.”

Frisson’s breadth of sporting expertise strengthens that of Performance Communications’ sports division whose recent areas of focus have been football, cycling, rugby, triathlon and motor racing.

Frisson co-founder, Adam Tanous, added: “Our work has gained a significant fan base over our first three years. By aligning ourselves with Performance, we will be able to push on with our growth plans, and provide clients a more rounded offering, leaning on Performance’s PR, sponsorship activation and project management experience.”

The investment sees Frisson move into the Kingston-Upon-Thames office of Performance Communications. The agencies will work collaboratively but retain their own identities.

The move follows the launch last year of Performance’s new Technology division.

Performance Communications clients include PSA Groupe, Maserati, Caterham, Jaguar Land Rover, Goodwood Festival of Speed, AX and Oxbotica.