Triumph Motorcycles – Car Vs Bike

Objectives:

The Scrambler 1200 had been released a year ago to great fanfare. It received great acclaim amongst bike fans however Triumph wanted to look to reinvigorate interest in the bike and were keen to show off the capability and fun of the bike, specifically targeting the majority of bikers that don’t read the bike press. Additionally, we had to raise awareness of the Triumph owned adventure centre in Wales.

Activation

We arranged two media exclusives with Autocar and Top Gear (199k bikers in the UK regularly consume these two titles). The titles brought down cars relevant to their titles and participated in a race around the adventure rider against our Scrambler 1200. They both filmed the race and created some great content.

Results

As well as repeat coverage in Autocar, the online articles reached 22.3k people and generated well over half a million video views.