Triumph Motorcycles – Social Advertising for A2 Models

Background

Young riders are often overlooked in advertising but are an important next generation of the industry. Triumph wanted to create a series of adverts that the under 25-year-old audience could identify with.

Idea

We created a series of 3 videos featuring young actors in situations that would be identifiable to our audience (meeting friends from college, playing 5-a-side football, and escaping the city). Each video linked to a specific model available and allowed us to target the audience on Facebook with specific interests as well as demographic.

Results

• Awareness – 285.2k people reached
• Action – 661 leads generated at a cost per lead of £4.53