Multipower – Commonwealth Games Ambassadors

The Challenge

• Raise profile of Multipower’s low-level sponsorships
• Extend Multipower’s media coverage and relationships beyond vertical fitness media into lifestyle media

Fan Insight

• Fans like to be ‘in the know’ about the latest developments
• Multipower’s consumers are interested in new training methods and nutrition plans that can be transferred to their own training

Creative Solution

• Identify ambassadors to fit within a limited budget (£7k)
• Activate ambassadors around newsworthy times leading up to the Commonwealth Games
• Create Multipower-branded unique content

The Results