Cooper Tires – Arsenal Precision Challenge

Increase Cooper Tires’ brand recognition amongst football fans, via its sponsorship of Arsenal.

Maximise Cooper’s player access from its Arsenal sponsorship inventory.

Similar to the reaction game ‘Batak’, we created a structure that featured the Cooper product and fitted within a football goal to test Arsenal players’ accuracy and reactions under pressure

Video & image content was gathered of players taking on the challenge.

Imagery generated for use within social media and inclusion within press release.

Football influencers invited on-site to try the challenge & share on social media.

Having been shared across both Arsenal and Mesut Özil’s Facebook communities, the activity generated 5.3m organic video views.

The stand-out incident was a fluffed Özil right foot shot.

As a result, 60 pieces were secured across both off and online media, including two pieces of national news coverage.